Eliminating Channel Conflict on Amazon 

Channel conflict generated by low prices and poor brand and product presentation on Amazon is consistently rated as a top business challenge by branded manufacturers. This situation, often created by uncontrolled resellers operating opportunistically on the Amazon marketplace, can be challenging for brands to address.

Where and how resellers get products, legal requirements for establishing a foundation of intellection property protection, and business and internal alignment approaches required to capture channel control are often not understood, particularly by large traditional manufacturers. And this situation can be even more difficult for manufacturers selling via Amazon's 1P Vendor Central model.

In this highly practical and information packed webinar, subject matter experts from Enceiba, Trackstreet, and KJK provide brands with an overview of the approaches and tools necessary to eliminate channel conflict from Amazon, including:

• How Channel Conflict happens on Amazon and its business impact
• The rights that brands have to control Amazon
• Business tactics to mitigate conflict (including what to do if you are selling via 1P Vendor Central)
• The critical nature of organizational alignment
• Enforcement tactics to remove unwanted resellers 
• And more!